[Festival] Fire is gold

Mark your calendar: The first festival focusing on hip hop music in Belgium is happening this spring and it promises to be great! The first edition of Fire is Gold is indeed taking place on May 14th in Vilvoorde so go ahead and save the date!

It is no secret that hip hop music has been thriving these past years and Belgium is of course no exception to the rule. However, unlike its neighboring countries, Belgium lacks a big event only dedicated to the hip hop culture. Festivals such as Les Ardentes or Pukkelpop already opened their doors to the hip hop world, but not enough to be considered as a hip hop music festival. It is in this context that Jon Tyler, BloodyLouis artistic director, gathered with Bart Roman, the organizer of WECANDANCE Festival, and Dirk De Ruyck, Listen! Festival founder. Together, they came up with their very own brand new concept to compensate for this lack: Fire is Gold!

As Jon Tyler said: “We were motivated by the lack of urban events in Brussels. But the city had no interest in our project. So we went to see Vilvoorde, our neighbors and it was a surprise for us but they agreed directly. So the collaboration began.” 

As you will see, Fire is Gold has its unique touch. Indeed, the concept of Fire is Gold is the blending of music, street sports and fashion. During this one-day festival, you will get the opportunity to not only attend great concerts, but also skateboard and take part in football and baseball games. Those who are not interested in sports can have a look at the Fire is Gold fashion line created just for the occasion by Elsa Fralon from the online platform Belmodo. A perfect opportunity to immerse yourself in the hip hop culture!

For Jon : “We were inspired by Holland and their events like « Applesap » , « Woo Hah ». They have a very dynamic spirit and  I think they are a few years ahead of us.”

The two stages (BloodyLouis and Trillers) of Fire is Gold will welcome today’s best dj’s and producers. Damso and Hamza, two rising stars of the French-speaking hip hop, will make sure Belgium is well represented. Fire is Gold will also host many dj’s and producers from all over the world, such as the French Brodinski, the English Wiley and the Dutch Sevn Alias. But that’s not all! Allan Kingdom, Mula B, Krisy, Jok’air Ritchie Santos, Faisal, Roméo Elvis, Woodie Smalls, Lady S,  Supafly Collective, Zoey Hasselbank and many more will set the city of Vilvoorde on fire!

Speaking of fire, here is some explanation from Jon Tyler about the name of the festival : “The name of the festival was chosen because for now in the Hip-Hop universe fire as a symbol is very present. Then I realized that fire is at the origin of everything, food, survival, our daily lives. It was for me a perfect match. So « Fire is Gold » came from this reflection.”

So concretely, here is what you need to know:

When? May 14th

Where? Drie Fonteinen, Beneluxlaan, 1800 Vilvoorde

Who? 

DAMSO – SEVN ALIAS – MULA B – HAMZA – KRISY – JOK’AIR – RITCHIE SANTOS – LADY S – TLP – ZOEY HASSELBANK – SIMON LESAINT – SUPAFLY COLLECTIVE – MR JAY & I.Z. MC – WILEY – JARREAU VANDAL – BRODINSKI – ROMEO ELVIS & LE MOTEL – WOODIE SMALLS – EAGL – FAISAL – ALLAN KINGDOM – JEWELS – MYTH SYZER – DRAGON ELIOTT

-Tickets-

Click here for more info!

For all the Hip Hop lovers out there, this is a festival you cannot miss out!