Hailing from Sydney, Australia – What So Not was formed back in 2011 as an electronic music project made up of the Australian producer, Emoh Instead (Chris Emerson) and superstar record producer Flume.
« High You Are » has now been streamed over 80 million times. In 2015, Flume announced his departure from What So Not to focus on his solo career, but that didn’t deter Emoh Instead.
He went on to release the single « Gemini » featuring George Maple which took his career to new heights. Today, What So Not has toured the world, playing in various festivals, including Coachella Valley Music and Arts Festival, Pukkelpop, Ultra Music Festival and Lollapalooza.
For his final tour of 2016, he was invited by Donuts (a monthly concept at Bloody Louis) to perform in Brussels on November 11th.
Donuts is a Brussels-based nightlife concept created by an Englishman and a Belgian back in 2015. It was founded on the idea that nightlife in Brussels need not be so serious, but can be quirky, fun, and light-hearted.
Why Donuts? Not only does it match their desire for a fun and distinct concept, but it also gives them a unique selling point. At every edition, they hand out 500 free donuts at 3am.
They know people get hungry around that time, and donuts are an essential tasty treat to every single one our existential early morning thoughts (you know it).
For every edition, they invite an international special guest. Since their inauguration, they’ve hosted artists like Alunageorge, MALAA, Synapson, Youngr, Michael Calfan, Nora En Pure, and many more.
What So Not (November 11th 2016) and Kungs (December 2nd 2016) are the last two dates in 2016. They are currently booking artists for 2017, with 2 already confirmed. They gave us one clue – one of the artist is in Belgium.